Arch Melbourne had sixteen years of exceptional property styling behind it and a brand that had never been formalised to match. Founder Cat Brown had built a reputation on instinct, taste, and results. What the business lacked was a strategic foundation to grow from, a visual world that reflected the calibre of the work, and a digital presence capable of attracting the clients the work deserved. The brief was to change all of that, and to do it in a way that supported a deliberate upward shift in positioning and pricing.
SCOPE
Brand Strategy | Brand Identity | Website | Digital Marketing
THE PROCESS
Camille came in as full creative and strategic partner. We developed a brand strategy that gave Arch Melbourne its first clear commercial foundation, formalising sixteen years of expertise into a brand with genuine direction and purpose. The website was overhauled. Two photoshoots were art directed, building an entirely new creative world for the brand that elevated it firmly into the premium property styling market. Twelve months of ongoing social media management followed. Every content decision was made with one commercial objective: attract a higher calibre of client and build the brand authority to support higher pricing.
THE RESULT
The numbers reflect a brand operating at a new level entirely.
- 520,800 Instagram views per month
- 11,000 interactions per month
- 927 new followers per month
- 24,400 views on top performing reel
More significantly, the brand began attracting the calibre of client that justifies raising rates, and the calibre of work that justifies the brand. Cat Brown said it directly: “This has been a game changer for my business.” Sixteen years of expertise. Finally with a brand built to prove it.
"Emma and her team are fantastic to work with. The way they can take my ideas/briefs and present them back in a way that takes it to a whole new level. From branding ideas to marketing strategies. I love how they think outside the square and are super creative in approach. This has been a game changer for my business and I can't wait to continue shooting for the stars together."
Arch Melbourne
