We took the existing brand and set-out to create bold, colourful visuals, designs and engaging copy. Starting with a digital marketing strategy and art directed photoshoot, we created campaign comms around the key taglines ‘Be Bold, Baby’ and ‘It takes a village’ in order to create an engaged community – a real life village of Bambi Mini Co. lovers. Taking the brand to market involved collaborating with various departments and building strong relationships with key stakeholders within Chemist Warehouse to create a unique voice amongst the retailer’s diverse stable of brands.

Pre and post launch included digital, print and instore applications including website design and development, digital marketing teaser campaign, strategic social media content marketing plan, content creation/copywriting, digital pack, eDM’s, POS, environmental signage, print advertising and various communication tools such as media releases and an internal sales deck.