CONTEMPORARY JEWELLER

Tara Lofhelm.

Brand identity and packaging ideation for Australian contemporary jeweller @taralofhelm Fascinated by the repetition of line, texture and contrast, every strike of her hammer creates a unique outcome. It was important for us to develop an identity that reflected Tara's style and technique.

Highly graphic yet commercially enduring, the packaging suite is designed to delight and entice the audience, giving a brief but impactful visual prelude to the incredible jewels that lie within.

Tara's handmade pieces are stocked at iconic Melbourne retailers including @po8gallery, @moderntimesau and @craftvictoria ⠀